How To Increase Your Marketing ROI While Spending Less Budget.
The effective marketing method for your way of working to increase effectiveness!
Get Marketing Back Into The Boardroom!
Prove And Present Marketing's Added Value!
Show What Results Marketing Investments Generate!
Short introduction video of the Pre-Post
Marketing ROI course
Marketing ROI course
Analysis Pre/Post Marketing ROI app
Contents of the 'Pre/Post Marketing ROI' Course
Module / Subject
- How Marketing Accountability has become so important?
- Improve your processes with The Accountable Marketing Cycle
- Understand the similarities for B2C, B2B, ATL and BTL
- How to set your hurdle rate for Return On Marketing Investments?
- Which Pre and Post ROI information do you need?
- What insights can you get from estimated and actual results?
- Create your own Pre Post ROI analysis
Michiel van de Watering
May be this app is a bit too much and too overwhelming, it is just for you to play with and see how this might help your organization to increase marketing effectiveness.
- Budgets and costs, where you can enter the costs of your campaign when you design it (Pre ROI) and once you have ran the campaign (Post ROI)
- Pre ROI, here you enter the conversion % you foresee in every step of your funnel - the numbers are calculated
- Post ROI, enter the real numbers that you have measured - the percentages are calculated
- PrePost analysis, is showing you the differences between the Pre and Post ROI
- Fields explained, telling you what is meant with all the fields in the separate tabs